iHeart Listener Experience

At a Glance

The iHeart suite of products boasts over 150 million registered users, istening across 250 platforms and on over 2,000 different connected devices.
Our team’s goal is simple yet highly personal - building an audio streaming app that gets the user.

Team

UXD- Flagship

Scope

Visual Design, Prototyping, UX, Product Strategy, Graphic Design

Tools

Figma, FigJam
After Effects, Adobe Analytics

Platform

Web, iOS, Xbox
Android, Windows

My Role

As a UX Designer, I worked closely with the Product and Engineering Teams to map out user flows and create intuitive designs for the iHeart suite of products.

Primary Project

Themed Personalized Playlists

Today users expect more personalization in their lives with growing influence of Smartphones. To facilitate this iHeart took initiative to launch data science and machine learning driven personalized playlists for the users. I led the end-to-end design of this project to deliver seamless experience and increasing the retention for the business. I created a dynamic tile system to resonate personalization for the users.

Things I have been working on...

Due to NDA restrictions, I can not disclose all the details of my work. This is a high-level overview of what I did.

Rapid Prototyping

Designed concept low-fi wireframes, refined features and designed high-fi prototypes.

Mapping out User Flows

Conducted competitive analysis of the checkout flow and home experience.

Creating Components

Analyzed the user behavior pattern, Led multiple current system audit.

Product Thinking

Analyzed the user behavior pattern, Led multiple current system audit.

Thank You

NINer Board

Google Design Challenge 2020  (Prompt #2)

Mobile Application concept design
Facilities Management Application for the campus community members
read case study

Padderr

Figma plugin for maintaining consistent layout

Successfully published in the figma community library.
100+ Downloads in the 10 days
read case study